Keyword research · Market and competitor analysis
Keyword research and competitor analysis for SMEs
Before you spend money on content, pages or ads: find out what your customers really search for and why competitors rank ahead of you.
Who is it for?
- SMEs and service providers planning a relaunch or new service pages
- Online shops reorganising categories and product copy
- B2B companies entering a new market, such as DACH or Malta
- Anyone who wants to know whether SEO is worth it for them
Typical problems
- Good content that still doesn’t rank
- A site structure built on gut feeling
- Competitors rank first, and nobody knows why
- Keyword lists without priorities that nobody can work with
Scope
What I actually do
Search demand
Which terms your customers use and how often they search for them.
Search intent
Does the user want to buy, compare or learn? That decides which page fits.
Competitor analysis
Who ranks with which pages, and what do those pages do better?
Gaps and opportunities
Topics where you can move up with little effort.
Prioritised keyword map
Which term belongs on which page, in a spreadsheet your team can use right away.
Results call
We go through the findings together and agree on next steps.
Case studies
Where this research laid the groundwork
Second Round
B2B supplier of refurbished smartphones from Estonia. Keyword research, site structure, Google Business Profile and consulting.
SG Heidler
Consultancy for hazardous materials in buildings. The research shaped the site structure and the business profile.
Die Neudorfer
Butcher with several shops and an online store. Niche and keyword analyses for the shop and the store profiles.
Package
A clear start at a fixed price
Keyword and competitor analysis
from €690 net, fixed price depending on scope
- Search demand and intent for your services
- Competitor check: who ranks and why
- Prioritised keyword map as a spreadsheet
- Results call with concrete next steps
Afterwards: your call
My team delivers, your team delivers, or you simply take the research with you. Delivery is billed by actual effort, with a timesheet and no minimum term.
If it takes less effort than planned, I charge less.
FAQ
Quick answers
What do I get at the end?
A prioritised keyword map as a spreadsheet, an overview of your main competitors and a call in which we agree on the next steps.
Do I need a subscription afterwards?
No. The analysis is a self-contained package. Whether and how we continue is up to you.
Can my team work with the results themselves?
Yes. The keyword map is built so your team can use it straight away. If you like, I can train your staff to turn it into good content.
Do you also cover Malta or English-speaking markets?
Yes. I work in German and English, for German-speaking markets and for Malta.
Let’s spend 30 minutes on your visibility.
Free and without obligation. You’ll learn where your biggest lever is, even if we don’t work together afterwards.