Training and AI workshops
Your team knows your business best.
Nobody explains your products, your services and what your business stands for better than the people who work for it every day.
Good content from your own team
Many agencies write everything themselves and bill for every line. I train your staff to write good SEO content. You get content with real expertise and lower costs for good.
- Workshops for marketing and subject-matter teams, online or on site
- SEO writing and AI in marketing: what it is good for and what it is not
- In German or English. Scope and price by arrangement, travel costs added for on-site sessions
- Afterwards: your team writes, we review and correct
- YMYL focus: facts, sources and trust (E-E-A-T)
Topics
What your team learns
SEO content that gets found
Understanding search intent, structuring copy, writing headings and meta data.
Using AI sensibly
What AI is good for in marketing, where it gets things wrong and how to check its output.
YMYL and E-E-A-T
Facts, sources and trust for topics such as finance, health and law.
Keyword research basics
How your team finds out for itself what your customers search for.
Process
How a training works
- BriefingWe agree on goals, prior knowledge and topics for your team.
- WorkshopOnline or on site, with examples from your daily work.
- SupportAfterwards your team writes, we review and correct.
FAQ
Quick answers
What does a training cost?
Scope and price by arrangement. Travel costs are added for on-site sessions.
Can it be done online?
Yes. Workshops take place online or on site.
Which languages?
German or English.
Let’s spend 30 minutes on your visibility.
Free and without obligation. You’ll learn where your biggest lever is, even if we don’t work together afterwards.