SEO · Local SEO · Content · GEO
SEO and content that bring customers. Not just rankings.
For SMEs, online shops, iGaming and YMYL businesses across the European Union. 15+ years of experience, plus an affiliate business I built and sold. Research and content by people, with measurable results.
15+ yearsin SEO and content
1 exitaffiliate business built and sold
15 specialistsin a German-speaking network
DE · ENGermany, Austria, Malta
Sound familiar?
Most SEO problems start before the first piece of content.
Without research, sites get built on gut feeling. That costs time, budget and trust.
- You don’t really know what your customers search for, or what competitors do better.
- Competitors top Google Maps while you are hard to find.
- Your shop gets visitors, but not enough orders.
- Your copy sounds translated or generic.
- Your company doesn’t show up in ChatGPT, Perplexity or Google’s AI Overviews.
- You pay every month, but nobody can tell you what was actually done.
How I work
Craft, not smoke and mirrors.
For many agencies, SEO is an afterthought. Design comes first, then some text, often written by AI. For me, SEO is the core. Every project starts with our own keyword and competitor research. Content is written by people, for people, backed by sources and checked facts.
AI where it helps
We use AI for research, analysis and efficient workflows, of course. We know its benefits, and its risks.
People where it matters
Content is written by hand and checked by a second person. Unchecked AI content is often sloppy: generic, error-prone and bad for trust.
Measured, not claimed
You see what it delivers: rankings, Search Console clicks, enquiries, mentions in AI search. Plus every hour on the timesheet.
Services
Everything your visibility needs. From one source.
Start with the research. Then decide what gets done, and by whom.
Start here
Keyword research and competitor analysis
What do your customers search for, who ranks ahead of you and why? You get a prioritised keyword map as the basis for structure, content and ads.
from €690Learn more →
SEO copywriting and YMYL content YMYL
Written by hand and checked by a second person. Including finance, health and legal topics where the facts must be right.
Websites for small businesses New
Research and structure first, then design. WordPress sites built with my network: fast, accessible, no cookie banner. Fixed price by scope.
Local SEO for Germany and Malta
Google Business Profile, reviews, local landing pages and listings. If you like, I look after your profile on an ongoing basis, billed by effort.
E-commerce SEO
Categories, product copy, structure and internal linking for shops that need to sell more.
Conversion optimisation and A/B testing New
Visitors alone do not pay the bills. I find where prospects drop off and test pages, copy and offers against each other until enquiries and orders go up.
SEO audit and consulting
Technical and content review with a clear list: what first, what later, what not at all.
GEO and AI visibility check
Do ChatGPT, Perplexity and Google’s AI Overviews mention your business, and who shows up instead? You get a report and a plan.
Training and AI workshops New
Your team learns to write good SEO content and to use AI sensibly. We review and correct.
Website localisation
Translated is not localised. Websites adapted for German-speaking markets by native speakers.
iGaming content and SEO
Casino and sports betting content for regulated markets. €0.16 per word, proofreading and one revision included.
Why work with me
You only pay for work actually done.
Many agencies earn from fixed monthly retainers, even in months when little happens. I bill by actual effort, fully itemised.
No lock-in retainers
No minimum term. A budget cap is possible, and unused hours are never charged.
Proven as an entrepreneur
I built and sold an affiliate business. SEO has to show up in revenue, not just in rankings.
One contact, a whole team
Writers, editors, technical SEO, link building, Google Ads, design and legal through my network. You only deal with me.
Tested in the toughest market
iGaming and YMYL topics demand accurate facts and strict rules. You get the same care.
Training
Your team knows your business best.
Nobody explains your products, your services and what your business stands for better than the people who work for it every day.
Many agencies write everything themselves and bill for every line. I train your staff to write good SEO content. You get content with real expertise and lower costs for good.
- Workshops for marketing and subject-matter teams, online or on site
- SEO writing and AI in marketing: what it is good for and what it is not
- In German or English. Scope and price by arrangement, travel costs added for on-site sessions
- Afterwards: your team writes, we review and correct
- YMYL focus: facts, sources and trust (E-E-A-T)
How it works
How we work together
- Intro call30 minutes, free. Where are you now, where do you want to go?
- ResearchKeywords, market and competitors. The basis for everything else.
- PlanFixed price or budget cap. You know the cost upfront.
- DeliveryBy my team, or by your team with training.
- ReportReporting with a timesheet. You see what was done.
About
Florian Ahlers
I have been writing and optimising content for search engines for more than 15 years. I started in the gambling industry, then built and sold my own affiliate business.
Today I advise SMEs, online shops and iGaming companies in Germany, Austria and Malta. I work from Malta, in German and English.
FAQ
Quick answers
Do I have to sign a monthly contract?
No. There is no minimum term. You only pay for actual effort, with a timesheet. If you like, we agree a monthly budget cap.
What does SEO cost with you?
Starter packages begin at €590. Everything else is billed by effort. I give you a price for your project after the intro call.
Do you write content with AI?
No. All content is written by hand and proofread by a second person. One revision is included. We use AI as a tool for efficient workflows, such as research and analysis. Content is written by people, for people, because unchecked AI content is often just smoke and mirrors. More on how I work →
What is GEO?
GEO stands for Generative Engine Optimization. It means making sure AI assistants like ChatGPT, Perplexity or Google’s AI Overviews know and recommend your business.
How fast does SEO work?
It depends on the competition. After the research I tell you honestly what is realistic and where you will see results fastest.
Let’s spend 30 minutes on your visibility.
Free and without obligation. You’ll learn where your biggest lever is, even if we don’t work together afterwards.